The aim of science communication is to spread information about science-related topics to people who don’t practice science. Science communication can come in many forms including exhibitions at museums to journalism and also media production. Science moves our society forward and it is paramount for the public to have an understanding of what is going on in the scientific world. If science is communicated in an effective way it can spark imagination and promote healthy discussion and debate. This will hopefully lead to science having a more prominent place in our society.
There is no form of communication that catches the imagination like video. Video allows for information to be transmitted in a much more condensed and effective manner than any other medium. Using moving images it is a lot easier to convey difficult scientific theories and facts than through the written word.
With that in mind here are 4 tips on how to make a great science video, with some examples of good science videos.
Remember who your audience is. This is often a key issue when it comes to science communication. It is important to understand that scientific terminology which might seem obvious to the creator is not always to the public. So if you’re going to use some complicated terminology spend some time trying to explain what those are or maybe make some videos explaining what you might think is basic knowledge before getting to the more advanced subjects.
Keep it short
Let’s face it, science can be really difficult and nothing will turn the audience off more than when they realise that what they are about to watch on a single topic is really long. This is obviously a huge challenge when it comes to trying to explain a complex theory but try to cut the video down to the bare minimum.
Use plenty of visuals
This is the real advantage of video. It is a lot easier to explain science if you show the audience visually what you’re trying to explain. It also makes videos easier to watch; it’s a lot more entertaining to watch visuals as opposed to watching someone talk and explain a concept. The visuals don’t necessarily have to be filmed, they could also be animated.
Scientific ideas are difficult to grasp at the best of times; especially if the explanation is given without any context. Avoid the confusion by showing examples of the concept being explained at work. You can set up an experiment or show visuals to explain the concept.