Evolution of Video Production

Eoin Dowdall
Creative Director

Technological advances haven’t just made it easier to watch cat videos from your mobile, they’ve also made video production easier too. Within the past decade there has been a radical shift in the capabilities and accessibility of video production. This shift has been possible thanks to the development of new technologies. Where once video production was only affordable to bigger organisations, it is now both accessible and affordable for smaller organisations as well.

Before this shift, video production could be incredibly expensive. The equipment needed to film a quality video was costly as were the processes used to edit the film. This meant that quality videos were expensive and oftentimes this made quality videos inaccessible to smaller organisations.

What happened?

Video production has changed radically in the last few years. Camera’s which can shoot full HD and now even 4k have dropped in cost to almost prosumer levels. Editing has moved from large expensive edit suites to even a decent laptop. The principle cost in video production in the year 2015 is now represented not by the kit but by the labour and skill of the people involved.

What does this mean for you?

This means that high quality professional videos are now accessible to you regardless of the size of your budget. With the increased affordability of video production equipment, video production services costs also decreased. A video production company can now deliver high quality videos at a fraction of the cost that it was a decade ago. To get the highest quality video production you no longer need to hire a huge crew at great cost. You can now get effective and quality videos without having deep pockets.

Due to the increased accessibility of video, video marketing has grown in importance and will continue to do so. More and more organisations are embracing video as a means to engage and connect with their audiences. With the decreasing costs of video production, the effectiveness of video marketing and the non-cost of social media hosting, the ROI can be significant. Video can now be both effective and cost-efficient.

The most exciting part is that this is just the beginning. As technology continues to change and evolve, it makes cinema level video production more attainable and affordable. Narrowing the gap more and more between the different parts of the industry, as everyone gets access to the same great equipment and tools.

Changes in technology have made quality video production accessible and affordable for most. Contact Kartoffel Films at mash@kartoffelfilms.com

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