Using videos in education recruitment can be a powerful tool not only to attract students but to also increase awareness of your institution. Yet creating such a video can be an overwhelming task. How can you capture the unique character of your institution while simultaneously representing the wide array of courses you offer? One way to focus your education recruitment video is to focus on a particular course offered. This allows you to delve into detail about a specific programme at your school, increase applications and increase awareness of that course and your institution as a whole.
Focused message
Through having a very focused parameter to your video you are better able to represent the unique character of the programme within the environment of your university. With this focused approach you can delve into that academic focus of the programme, the faculty, the students, and opportunities this programme will create for students. You are better able to portray what about this programme is great, which in turn will attract the right calibre of candidates.
Attract informed students
Through focusing on a sole course you are better able to represent the offerings, culture and context of this course. This will yield informed applicants who know exactly what they are applying to. So these students are not only more likely to remain in the programme, but they are also more likely to succeed in it since they know exactly what they are signing up for.
Spread awareness
When a course isn’t receiving the applications it needs, then a video is great way to combat decreasing applicants. Or if the course is a new offering then a video is great way to spread awareness and knowledge about it to attract applicants. It is also your opportunity to reassure applicants that despite the newness of the course you have the right faculty and academic focus to ensure the value of the course.
Using faculty
When you focus on a particular programme there’s the opportunity for you to use faculty who are involved in that course. When you make a general recruitment video it can be hard to include faculty who are relevant to all the audiences you are trying to appeal to. But when you focus on a particular course you are able to connect audiences to the faculty who will be teaching them, and provide a context to your course. This helps improve the academic credentials of the specific course as well as your university as a whole.
There are many benefits to making a programme video, and if you want to discuss even more contact us at mash@kartoffelfilms.com
