Corporate videos are not viewed as the most exciting concept in the world. But when they are done right they can have immense value for your business. They can be a vital tool for establishing your brand identity and differentiating your business from your competitors. Video can be especially effective on your company homepage. Even more so if you are a new company and trying to define yourself to your customers. So how do you make an effective corporate video? How can you avoid the usual corporate pitfalls? How can you get the best return on your investment?
Be authentic with your corporate video
Whatever is core to your brand identity make sure that you represent that in your video. For example if your company prides itself of its professionalism then don’t make a really informal and casual video. The purpose behind this video is to relay who your company is to your audiences, and you cannot effectively do that unless you are faithful to your brand identity.
Know your corporate video audience
Who are you trying to reach with this video? Once you know the answer to that you will be better able to decide what information will be relevant to include in your video. Who your audience is will also help determine what tone and format would be most appropriate. Try not to advertise to your audiences, rather try to connect and engage with them. This is the best way to optimise your relationships with them.
Share your value through your video production
Showcase what it is your company does and how that delivers value to your audiences. Define a few key messages that you want to relay to your audiences. By being focused you will ensure that your messages are delivered. Clearly delivering these messages will help to illustrate your company’s value and worth to the audience.
Don’t get lost in the information
You might have tons of information to share but keep in mind that the purpose behind this video is to share the essence of your company not all the specific details. Keeping in mind who your audience is and what your key messages are, only relay what information is most relevant. Don’t bog down your video with too much information. This video is meant to serve as an introduction to your company, so ensure that there is still more for your audiences to discover by contacting you, exploring the website, etc.
With more and more companies using video it’s important to invest in video yourself to keep up with your competitors. Video is your opportunity to connect with your audiences and share your unique value.
Contact Kartoffel Films at mash@kartoffelfilms.com to get started.
