Emotional Videos

11.09.2015 Content Strategy
Eoin Dowdall
Creative Director

With video, one of the most effective tools at your disposal is an emotional connection. When you create emotional videos, you give the audience something to connect and engage with. Emotional videos resonate and remain with the audience long past the end of the video, emotions are not so easy to turn off. Through emotional videos you can build brand loyalty, motivate action, increase brand awareness, and establish brand trust. Striking the right emotional connection balance can create an engaged audience who is more likely to follow through with your call to action.

Emotional video

Video is one of the most effective ways to make an emotional connection with your audience. Through an emotional video you stop relying on facts and figures, and give the audience something else to relate to. This allows the audience to connect with your video and your message. An emotional video empowers the audience to act.

How to make an emotional video

Here are some tips on how to make an emotional video:

  • To be effective, it is key to make an emotional video that is sincere and authentic. Do not pull at the heart-strings because you think that will get you results. Rather share the real and honest emotional context to your message.
  • Ensure that you keep branding to a minimum to get your greatest impact from your emotional video. Studies have shown that when there is heavy branding within an emotional video it is disregarded as spam.
  • Be different with your emotional video. Your organisation is unique so make sure that you are not formulaic with your emotional video. Embrace what makes you different, and be honest. This will help you stand out and resonate with your audiences.
  • Have a clear call to action. When you engage with your audience emotionally, they will be motivated to act. So make sure you clearly communicate to your audience what they can do

Video motivational

With an emotional video you create a video motivational in nature. It is emotions that motivate action. Through your video’s emotional connection you can drive your audience to act on your call to action. What you inspire audiences to feel or do is entirely up to how you craft your emotional video. Its up to you to create a strong call to action so that your audience is clear on what to do with the emotional connection you created with your video. To be successful though with your motivational video, you need to draw on real genuine human stories to tell an inspiring and engaging story. Do not manufacture emotions or attempt to pander to your audience. Tell the real story.

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