Charity animation videos can be attention-grabbing, informative and engaging. This makes animation an effective tool for charities. The added benefit of animation is that each detail can be tailored to your message and your target audience. Below are some charity animation examples that target their audiences successfully to deliver key messages. Each film has a different animation style as each film had a different target audience.
Age UK
Created for an audience of those later in life, this animation films shares tips to on how to boost your income. In order to appeal to an older audience, special attention was paid to the animation style, script and pace of the voiceover.
Childline
The delicate subject of child abuse is the focus of this animation film. Targeted at a young audience, the film was created to not intimidate youth. Using typography and captivating motion graphics, this film is able to communicate its message in a clear and approachable way.
Macmillan Cancer Support
Talking about cancer and finding the information you need can be difficult. This is why Macmillan created the Macmillan’s Online community which is the focus of this animation film. Using a case study, the film engages the audience and connects them to the community.
