Everyday we are bombarded and inundated with content and information from our emails to our social media accounts to our internet browsing. It’s inescapable as more and more organisations are vying for our attention. This has lead us all to be increasingly selective about what we devote our attention to. One method to ensure that your video is chosen by your audiences is animation. Charity animation videos are attention-grabbing, and highly effective at delivering key messages.
Animation film
More engaging than a block of text, an animation film can make your message dynamic, engaging and entertaining. Animation adds excitement to your message and makes your film different enough to stand out. Part of the challenge of connecting with your audiences is getting them to watch your film. Animation can help with this as it differentiates itself from the masses of other videos, and captures your audience’s attention.
An animation film is able to find that fine balance between being informative and entertaining. Animation is able to communicate a lot of information in a short amount of time. This in part due to the fact that you control every aspect in an animation film. Every frame of the film can be adapted exactly to your specifications, which ensures that every frame works to deliver your key messages. You cannot achieve this same level of control with live action films.
This makes animation particularly effective for explaining or teaching as it allows you to break down concepts into easily understandable parts. Animation can frame a difficult concept in a simple and visual way that encourages understanding. One area this is particularly effective is with explaining medical conditions. When people can visualise a process, especially difficult or intangible concepts, it makes it easier for them to understand.
Make an animation
When you make charity animation videos be sure that you consider the following:
Know your audience
Just like with any other film you need to be conscious of your audience. There are a multitude of animation styles, and it is vital to select an animation style that will be effective for your target audience. After carefully considering your audience, you should strategically select your animation style. For example if your target audience is healthcare professionals you would select a more professional animation style than if your target audience was teenagers.
No limits
There are no limits on animation except for your imagination. Think outside the box and get creative with your animation. Not only will this ensure you have an entertaining video, but it will also ensure you deliver your message in the most effective way possible. With an animation film you can customise it exactly to your messaging and your audience. Animation thus offers you the great opportunity for customisation and creativity.
Have a key message
As exciting as you can make charity animation videos, it won’t be worth your investment unless it delivers your key message to your audience. The most effective videos, animation or otherwise, are focused and targeted ones. With the customisability of animation you can ensure that each frame leads the audience to your key messages.
