Creative Investment in Online Content in 2023

16.02.2023 Content Strategy
Eoin Dowdall
Creative Director
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In today’s highly competitive digital landscape, investing in creative and original online content has become increasingly important. Not only can it attract more engagement from online audiences and improve brand recognition, but it can also lead to enhanced monetization opportunities and improved search engine optimization (SEO).

Consider these statistics: according to a recent study by HubSpot, 55% of marketers consider content creation their top priority for inbound marketing. Furthermore, visually stunning and unique content can attract more engagement, as social media posts with images had 650% higher engagement than those without, according to a study by Adobe.

Investing in high-quality, original content can also help businesses and individuals build a distinctive brand image, as 65% of marketers consider visual content important or very important for their brand strategy, according to a survey by Venngage. Additionally, a consistent presentation of a brand can increase revenue by up to 33%, according to a study by Lucidpress.

Moreover, investing in creative content can help keep audiences engaged and interested over time, as 84% of people have been convinced to buy a product or service by watching a brand’s video, according to a study by Wyzowl. This can be especially important for businesses or individuals who rely on regular content consumption to drive revenue or achieve other goals. Additionally, video can increase the dwell time on a website by 80%, according to a survey by Animoto.

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Furthermore, high-quality, original content can attract lucrative monetization opportunities, as the US influencer marketing industry is expected to be worth $3.69 billion in 2022, according to a report by eMarketer. Influencers with 100,000 followers can earn an average of $2,700 per sponsored post, according to a survey by Influencer Marketing Hub.

Lastly, investing in creative content can also improve search engine optimization (SEO), which is essential for achieving online success. Content that is over 3,000 words receives an average of 77.2% more referring domain links than content that is less than 1,000 words, according to a study by Backlinko. Additionally, websites with high-quality visual content have 94% more views than those without, according to a study by Search Engine Journal.

Creative Investment
Creative Investment

In summary, investing in high-quality, original, and visually stunning online content is an essential tool for businesses and individuals seeking to achieve online success in 2023. With benefits ranging from increased engagement to improved monetization opportunities, investing in creative content can make all the difference in a crowded and competitive online landscape.

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