Briefing a video production company is crucial in ensuring that the final product meets your expectations. Here is a concise guide on how to brief a video production company:
Define your goals: This step is crucial as it sets the foundation for the entire video production process. Before briefing the production company, you need to be clear about what you hope to achieve with the video. This could be increasing brand awareness, promoting a product, or educating your audience. By having a clear understanding of your goals, the production company can create a video that aligns with your objectives.
Identify your target audience: Knowing who you want to reach with the video will help the production company create content that resonates with them. This could be based on demographics, interests, or behaviors. By understanding your target audience, the production company can create a video that appeals to them and effectively delivers your message.
Determine the tone and style: Decide on the tone and style you want the video to have. This could be informative, humorous, or serious. The tone and style of the video will impact how the audience perceives your brand and the message you are trying to convey. It’s important to choose a tone and style that aligns with your brand and appeals to your target audience.
Set a budget: Establishing a budget for the video production will help the company determine what is feasible and what is not. This will also help you prioritize what is important for the video and what can be scaled back if necessary. Be sure to clearly communicate your budget to the production company so they can plan accordingly.
Provide a timeline: Give the production company a deadline for when you need the video completed. This will help them plan their workload and ensure that the video is delivered on time. It’s important to be realistic with the timeline and allow enough time for the production company to create a high-quality video.
Provide reference materials: If you have any reference videos or images that you would like the production company to use as inspiration, provide them. This could be videos or images that you like the look and feel of, or videos that have a similar tone and style to what you’re hoping to achieve. Providing reference materials will help the production company understand your vision and create a video that aligns with your goals.
Outline the key messages: Clearly state the key messages you want to convey in the video. This could be the main points you want the audience to take away from the video. By outlining the key messages, the production company can ensure that they are included in the video and that the final product effectively conveys your message.
Specify the format: Let the production company know what format you would like the final video to be in, e.g. full HD, 4K, etc. This will impact the quality of the final video and how it can be used. Be sure to choose a format that is suitable for your intended use and that aligns with your budget.
Provide any necessary background information: If the production company needs to know more about your company or the subject matter, provide them with the information. This could be information about your products or services, your company history, or the subject matter you want to cover in the video. Providing the production company with background information will help them create a video that is accurate and relevant.
Communication: Ensure that you have open lines of communication with the production company throughout the process. This will help ensure that any issues are addressed promptly and that the final product meets your expectations. It’s important to regularly check in with the production company and provide feedback on the progress of the video. By having open communication, you can ensure that the final product is
Video and animation production is a creative and rewarding process. Choosing the right production company will ensure you get excellent results and a return on investment and also that its a process that’s easy and enjoyable.