The range of video series variants available in the health industry is wide-ranging, from public video campaigns to medical training films to health information clips for patients. Thanks to this, there is a lot of material to work with when you are considering the correct angle for your next health video series campaign. There is no right or wrong answer when it comes to which video format is best, it is simply a case of what will work for you in particular when addressing your target audience.
As with any video series production, there are going to be speedbumps along the way. These minor snags are an inevitability that often cannot be avoided. But there are techniques to help streamline the production process, leading to a slicker video series and ultimately better results. Thanks to our extensive experience in the medical health industry, we know exactly what techniques work best for streamlining video series.
By tweaking your production process, from the inception of an idea to the delivery of a quality health video campaign, you will both save yourself a lot of time, effort and money and see tangibly superior results. Here are our tips on streamlining the process of producing a health video series.
Bulk shoot on set
This one is relatively self-explanatory. Having to organize multiple shoots over various days in a number of different locations is not only time consuming but can also eat into your budget.
The implementation of such a strategy is detrimental to the timings of the overall production process and the time it takes to plan a strategy has to be taken into consideration as well. Travel, setup and strategy all add to the timeline in ways that could easily be avoided by organizing your shoots in bulk.
The cost of kit rental, travel, crew wages and even accommodation can all add up, so why pay for it all more than once? Organising for videos with consultants to be done in one bulk shoot is a brilliant means of streamlining your health video production, saving you both time and money in the long run.
In this current climate it is also a good way of reducing the chances of exposing your team to a COVID-19 outbreak through limiting both the number of people involved and the number of locations that are used.
Virtual interviews
We are currently living in a climate where everything to do with video production is becoming more remote and digitally focused. This is a trend that we foresee continuing right throughout 2021 [link to 2021 trends blog]. Fortunately for us, we specialise in creating video content remotely, negating the need for a set during production. This saves both time and money when shooting virtual interviews for a health video series.
There are a number of styles that can be used when filming interviews remotely, making use of webcams and smartphones over platforms such as Zoom, or potentially even GoPro cameras for those looking to add a more visceral energy to their footage. It is true that filming health videos remotely may not have the sleek finish of video filmed with professional kit and there may be a blemish or two, but these are creases that can typically be ironed out through various techniques in post-production. Filming interviews virtually can also often give your video a more personal, down to earth touch. However, if you would rather that your virtual interview had a more professional touch it then it is possible for us to provide you with a remote rig, adding that extra touch of quality to the final footage.
For more information on how to create this kind of footage, read our blog on remote video production.
Make use of an autocue
Using an autocue, or teleprompter, is something most may consider synonymous with newsrooms or press conferences, but they are an incredibly useful tool in all forms of professional video production that engage with the camera. When the subject is not acquainted with talking on camera, it can seem quite a daunting task. Not knowing how to engage with a camera properly can lead to lower quality video, where the medical professional in focus can appear distracted, nervous or even disinterested. This is not an impression that medical professionals want to give when reassuring patients or trying to convince others of the quality of their services. Autocues help to combat these issues.
Having the words of your script reel in front of the camera screen helps the subject to focus. This in turn leads to a smoother, faster delivery that not only reduces the chance of mistakes happening but also adds more emotion to speech and prevents distraction. It is a simple addition to the kit required on set but helps streamline the process when it comes to creating a health video series and give it a cleaner, more professional touch.
Remote client viewing and content validation.
If utilized properly, platforms like Zoom are a great way to shoot interviews or conversational footage remotely.
Whether you are using Zoom, Skype or any other professional video conferencing software to add content to your health video series, there are a number of ways of improving your content remotely. One of the most effective ways to master this is by having a professional creative viewing and validating clients’ footage through these platforms before and after filming.
Having someone with an eye for videography and the ability to professionally produce footage join the group conference throughout recording begins ensures a sleeker, more professional look. By joining the conference, the talent can assess the frames and necessary adjustments can be made to the look of each participant’s set by removing background clutter and discovering which angle is most flattering. It is also an opportunity to check that features such as the microphones for sound recording are in working order. These simple tweaks, from getting rid of the distracting plant in the background to propping up the laptop up on a few books can make a significant difference to the look of a video, if directed by someone with an eye for it.
Remote edit reviews via Frame Io and Google Docs.
Working with a video production company on a remote basis may seem like a daunting prospect, whereby you are giving them almost total control over your project. This couldn’t be further from the truth.
When it comes to the post-production aspect of your health video footage, all features of the process can now be edited and commented on remotely with great ease thanks to programmes like Frame.io and Google Docs. The former is a fantastic free tool that allows you to assess and adjust your footage with intricate detail. It gives you the ability to leave frame-accurate comments, annotations that focus on specific aspects on screen and even arranging actions for approval. These features update live, making it easy for your health and medical videos to be tweaked just the way you want them to be.
Google Docs on the other hand is a great way to create everything from scripts to video notes, which again can be updated live by all parties involved in the health video’s production. Both a convenient comment tool and live adjustments to the content itself help all parties keep up to date on how the project is developing and keep their ideas clear and concise. This makes for a far more streamlined process in both pre- and post-production.
Remote voice-over sessions
During 2020, COVID-19 restrictions have created a requirement for everything to be done remotely. Voice-overs are no exception to the rule, and it is not something that we see easing up any time in the near future. Voice-overs are often a vital element in health video series, given that the subject matter typically involves explaining extremely complex scientific matters in a simpler manner. With the right knowledge and expertise, this is something that can be done extremely efficiently in a remote context.
Whether the voice over is done by the client themselves or a separate professional with experience in the field, we can organise that the client listens in to the entire process. Through doing this, the client not only gets an insight into how the process works but also has a greater level of control of the sound element of their health video series. This is a brilliant way to produce video footage remotely whilst giving all parties the impression of being in a studio from the comfort of their own homes (or offices).
Delivery online as needed.
Online delivery strategy can be dissected into two parts: video format and timing. In this day and age there are a number of different ways in which video can be delivered online, with much of it requiring different formats according to the platform. Looking beyond your personal website, the wide variety of different social media outlets being used across the planet can make it difficult to predict which will perform best for the branding of your health and medical company. Videos can be optimized for each and every platform, ensuring a clean and smooth video experience for your audience regardless of where it is being watched. We can ensure that your video content is in a format that will not only look at its best on your chosen platforms but will ultimately connect with your audience more effectively.
In terms of when the footage is released, that is entirely up to the discretion of the medical body in question. However, we can give our professional advice when creating the video content strategy on when might be best to release each segment of the health video series. Optimizing the online delivery of your health video series is a sure-fire way of improving how they connect with your audience, ultimately leading towards the desired results.
Conclusion
There are various ways in which your health video production process can be streamlined, each with its own benefits. Many of these are achieved by shooting video remotely. Although most people probably view shooting in a studio as the best means of health video content production, this is by no means the case when all factors are taken into consideration. Shooting remotely is not only one of the primary means of streamlining the production process but it also saves in terms of cost and can lead to an aesthetic that is appealing in its own right.
The most important factor in creating good video content is that it appeals to the correct audience through your company’s brand guidelines. But by streamlining the process and tweaking your content in the right ways, you can achieve creating great video whilst avoiding some of the most common obstructions in the industry and saving yourself both time and money. When it comes to creating good video content, having the correct professional handle the process, regardless of your means, has a colossal effect on the quality of your work.
