One of the most common motivators behind video production is to relay information. This is because video a great medium to communicate information in a way that resonates with audiences. Video is an effective and engaging tool. Information videos allow you to relay the information to your audiences while also connecting them to your organisation and ensuring their understanding of your information. Yet deciding on information videos is merely the beginning. Within information videos are a myriad of formats to choose from.
Talking head video
One of the most common ways to relay information is with a talking head video. Its popularity can be accounted to its effectiveness. Traditionally, a talking head video is when the camera creates a conversation through the lense between the person speaking directly to the camera and the audience. So put simply it is a head that is talking on a particular topic to the camera. This is a great technique to use when you have experts or testimonials to communicate. It is a direct form to communicate your desired information. To read more about talking head videos check out our previous post about it here
Information animation
Creating an information animation is a great way to tackle complex material. Animation is able to take complex and difficult to understand information and break it into understandable and engaging parts. Information animation can be an effective tool for hard to imagine concepts, such as for explaining medical conditions. Information animation has the ability to clearly illustrate how the disease affects the body, along with how treatments would work. Moreover animation is not limited by language or budget, information animation reliance on visuals allows for your video to adapt to your specific needs. It can be adapted to relay information without sound or language. The only limits are your imagination.
Voiceover video
Another popular technique is a voiceover video. Put simply, this method involves a voice speaking over the visuals of a video. This means that there is great customisation and control in this method, as you can script the voiceover and carefully select your visuals. You can have a great deal of control since the audio and visuals can operate separately. Moreover scripting the voiceover video allows you to ensure that all the information you want communicated is.
These are just a few of the options available to you. Moreover you can combine these options as best suits you. With many more to choose from we suggest getting in touch with a video production agency who can help you choose the best method for your information videos.
