Video For Tech

Eoin Dowdall
Creative Director

Video in Tech

Whether you’ve developed the latest wearable technology or app that will revolutionise everyday problems, you’ll want to create an engaging video to showcase it.

Social media has pushed advertising into the video realms for good. If your company doesn’t have a video presence it immediately becomes outdated.

We consume countless hours of video media. On Youtube around 5 billion videos are watched every day, with 300 hours of content being uploaded every minute. We rely on it for information and despair when it isn’t there. We are so reliant on technology that we almost can’t do without it. This is especially true for technology.

However, this dependence on technology and video input means that video and tech go hand in hand. As a tech company can you afford to have a weak video presence?

What do you need from a good video?

It is vital that your video understands your audience. A good video will target the right people in the best way possible and, when it does, even the shortest video can turn heads everywhere.

A common mistake people make is overloading their videos. They want it to sell a product, recruitment staff, tell the history of the company and be a quirky sketch all in one (with animated motion graphics to boot).

Know what you want your video to say, implement your brand and the company’s presence will come through.

The next question is, what type of video should you go for?

There are so many ways to promote a product through video. A simple visual, product shoot is great for gadgets, such as phone and hands-on tech. However, audience-orientated promos are great for software and applications. Who better to say the product is great than the customers using it?

If you want to push the boat out and capitalise on the more viral video market, studio shoots and a more creative brief can bring the extra flare to a video that you might need.

There are so many more possibilities than the few we’ve suggested so why not contact us for more details. At Kartoffel, we have worked with tech giants such as Sage, Paddle, AOL, SalesForce, Akamai and more.

Where will video take you?
020 7112 8331