Why Animation Is a Great Brand Tool

01.03.2023 Animation
Eoin Dowdall
Creative Director

In today’s digital age, brands are constantly looking for new and innovative ways to engage their audiences and stand out in a crowded marketplace. One powerful tool that has emerged in recent years is animation. Whether it’s a simple GIF or a fully animated explainer video, animation has become an increasingly popular choice for brands looking to create engaging and memorable content. In this article, we’ll explore some of the reasons why animation is a great brand tool.

Grabs Attention

One of the key benefits of animation is that it can quickly grab the attention of the viewer. According to a study by HubSpot, video content is more engaging than text or image-based content. In fact, video content is 50 times more likely to drive organic search results than plain text. A well-crafted animation can convey a message in a fun and visually appealing way, which can be more effective than other forms of advertising. This is particularly important in today’s world where people are bombarded with countless ads every day.


Animation can be more memorable than other forms of advertising. This is because it can evoke emotions and create a strong connection with the viewer. By using characters, colors, and other visual elements, brands can create a unique and memorable identity that sets them apart from their competitors. According to a survey conducted by Wyzowl, 95% of viewers retain information after watching a video, compared to only 10% after reading it in text form.

Can Simplify Complex Concepts

Animation is an effective tool for simplifying complex concepts. This is particularly useful for brands that offer products or services that are difficult to explain. By using animation, brands can break down these concepts into simple and easy-to-understand visuals that are more accessible to their audience. According to the same survey conducted by Wyzowl, 72% of people prefer to learn about a product or service through video.


Another great thing about animation is that it is a versatile tool that can be used in many different ways. Brands can use animation to create explainer videos, product demos, social media content, and more. This makes it a valuable asset for any marketing strategy. According to a survey by Animoto, 93% of businesses report gaining a new customer as a direct result of a video posted on social media.


Finally, animation is highly shareable. People love to share content that they find interesting or entertaining, and animation has proven to be a great way to get people talking about a brand. By creating shareable content, brands can increase their reach and generate more buzz around their products or services. According to a survey by HubSpot, video is the most shared type of content on social media, with 92% of mobile video consumers sharing videos with others.

In conclusion, animation is a powerful tool that can help brands stand out in a crowded marketplace. By using animation, brands can create engaging and memorable content that grabs attention, simplifies complex concepts, and is highly shareable. Whether it’s a simple GIF or a fully animated video, animation has the potential to be a game-changer for any brand that wants to make a lasting impression on their audience.

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