Animation Studio London

Are you thinking of making an animation?

 
Kartoffel has been one of London’s leading animation studio’s for the last decade.  Producing dozens of bespoke high-quality animations for a range of clients and sectors.

Animations are a great medium for several reasons. They are malleable – you can make pretty much anything with them and fully represent your brand.  They are hugely cost-effective as they last for years and have excellent ROI. They are accessible and great for explaining complex concepts.

What types of animation styles can we produce?

We can make pretty much any style. We have a network of 600+ collaborators with a large animation component that covers a vast array of styles.

How long does an animation take to produce?

We can make about 30 seconds of animation per day.  Once you factor in lead time, writing, storyboards, the voice-over and sound design, it tends to take about 2-4 weeks.  Most of that time is usually feedback time for our clients.

Who typically commissions animation projects?

Animation works very well across a variety of sectors, including Healthcare, Charity, Education, and Business.   There is no specific sector that commissions more as it works well for so many uses.

What are the costs of making an animation?

Costs for an animation start at about £3500 for 2-3 minutes of animation. It really depends on the project and its needs.

There are 5 key steps to producing animation with an animation studio.

Step 1 – animation script

We will produce a script for the animation outlining the spoken content and also the planned animation elements.  We work with a team of scriptwriters who can write content in a variety of tones and styles to meet the needs of a production.  A good well-written script is the base of great animation.
 

Step 2 – animation style

We will suggest a set of animated styles to design the animation.  Animation styles can range from simple vector animation to more hand-drawn animation through to complex 3d animation.  Using a style that is appropriate to your organisations brand and values will help communicate those branding guides.
 

Step 3 – storyboard

A storyboard will be produced of the various scenes in the animation.  Storyboards are a scene-by visual description of what will be actually seen on screen.  They are particularly useful with organizations where there is a lot of internal stakeholders allowing the team to jointly visualize the animation as they will be able to see the outcome of the animation’s visual design and its scripts.
 

Step 4 – animation and voice over

We will produce the animation with a remotely recorded voice-over.  The voice-over is typically provided by a trained voice-over artist but we can also use your own team members.  The actual voice recording session our clients can call into to listen and guide tone and pronunciation which can be very important with productions that are very technical in nature such as health animations.
 

Step 5 – sound design – finalize the animation

We will finalize the animation and add sound design and deliver it as needed.  The last step in the animation process is a bit of tweaking based on the last round of client feedback and also a little magic.   The sound design in animation is often what helps it come to life, its the blips and blops, doors opening and closing, engines starting and planes zooming by.  Good sound design you would barely notice as it feels so natural to the creative.  The absence of it will stand out.  A great music track will also add production value to animation, this can be inline with the style of the animation and also the client’s brand.
 

Benefits of Producing an Animation

Animation has a great return
Animation lasts. We have produced animation for clients which are still in use and returning investment to them several years later. The cost of animation over live-action is not significantly different but the long-term benefits are due to the simple fact that animation does not date.

Animation in malleable
Animation can be made into pretty much anything in reason. It can be tailored perfectly to your brand identity, values, tone of voice, and personality. It can be made in multiple lengths with ease. It can be tailored to the needs and consumption of your audience. It can be made more accessible for your audience both in terms of ease of access and also interim of catering to an audience with a variety of disabilities.

Animation works well in social media
Animation is inherently a visually eye-catching medium. This works very well indeed on social media and with or without audio so it will also work well on mobile devices. As such its has the potential to give high levels of return in today’s marketing activities.