When it comes to recruitment, it is not just about hiring the right person – it is about attracting the right candidates to apply. You want candidates that are qualified for the role, up to the challenges, and will fit within your team and organisation’s unique culture. Attracting candidates of this calibre though can be a difficult task. Recruiting the right candidates is more than solely promoting the role, you need to promote your organisation. This is where a recruitment video can help. Video is a great tool for communication and engagement. It is also your chance to show candidates what your organisation is truly like.
Recruitment videos
Video allows you to simultaneously communicate, engage, inform and be dynamic. Recruitment videos thus offer you the chance to communicate to candidates what you are looking for, engage them in your organisation’s culture, inform them on the role and your organisation, and maintain their interest the entire time.
Video is a powerful tool, especially considering that people are more visual than ever. Recruitment videos are a great way to capitalise on this. Using a recruitment video to give candidates a peek into your company allows them to begin visualising themselves as a part of your team. Recruitment videos allow for candidates to see your company in a way that images and text cannot express. Recruitment videos are an optimal way to connect and engage with the right candidates.
Hiring and Recruitment
Hiring and recruitment are interlinked, and should be addressed together. You cannot hire the right candidate if you haven’t first recruited the necessary qualified and interested candidates. A recruitment video will help you tackle both hiring and recruitment as it helps you attract the right candidates so you can hire the right one.
Recruitment videos allow you to share your organisation’s core values and unique culture. This gives candidates the chance to know your company before applying, and determine whether they could see themselves working with you. So candidates can self-screen and decide if they would be a right fit, saving you and your organisation time and resources. A recruitment video yields informed candidates.
How to make a recruitment video
When you make a recruitment video, it’s important to keep the following in mind:
- Showcase your organisation – be genuine and share your organisation’s core values
- Communicate your organisation’s unique culture
- Share potential growth and advancement opportunities as this can be an important consideration for candidates.
- Build your organisation’s credibility by speaking with current employees. People trust their peers so hearing from employees can have a significant impact
