International student recruitment can be a challenge. More often than not, an international student will decide to attend your school without ever stepping foot on your campus. Their decision will have been made exclusively from a distance, more often than not a very far distance away. So how do you reach these students during their decision process? How can you appeal to students across far distances and time-zones? How do you convince them to choose your school? An international student recruitment video can be a great method to accomplish all of this.
Video International
Through video international students can establish a human connection without human contact. This makes an international student recruitment video one of the best ways to reach international students. You can show international students all your school has to offer without ever needing them to leave their desk. Video allows you to do more than deliver a message, it allows you to connect and engage your audience despite the distance. Given the distance, you need international students to not only connect with your messaging, but also to trust it. Students are moving across the globe to attend your institution, so international students must trust what you are offering. Through a recruitment video international students have a human connection that they can trust and commit to.
Recruiting international students
Recruiting international students involves more than promoting your courses to them. You need to convince them that your school will not only provide them with a great education, but with the support they need to succeed and flourish in their new environment. International students are not only committing to an education when they choose a program, but they are committing to a whole new life far from home.When recruiting international students it is important to keep in mind that you need to appeal to both these areas. International students want an education, but more than that they want support from their schools so they can learn and thrive.
How to recruit international students
Knowing how to recruit international students can be a challenge, but video can help. Video is a great means through which to share your school’s unique culture and community. Moreover you can clearly illustrate all that your school has to offer from education to support to community. You can show that your university offers not just a safe and professional place for students to learn but also a supportive community that will help international students excel in their new environment. A clear and targeted international recruitment video can show students the incomparable experience they could have at your school.
The video we did for Middlesex University London is a great example of the impact a video can have on an international student community.
Here at Kartoffel Films, we have considerable experience in this area and would be happy to help you. Please get in touch for more information at [email protected]
