Storytelling isn’t just for children’s bedtimes. Storytelling can bring you video to life in the eyes of your viewers. It creates a narrative for audiences to follow and invest in. This creates a much more interesting and compelling video than a series of unlinked interviews. But how do you go about creating a believable story? How can you captivate an audience while still delivering your key messages? How do you effectively incorporate storytelling into your video?
Focus your message in video production
Make sure that you choose a focused and coherent message to communicate to your audience. For storytelling to be effective there needs to be a clear narrative and that cannot happen without a clear message. You will more than likely only have a few minutes in your video, so you want to devote those minutes wisely to clearly delivering your message rather than cramming in many messages and not delivering them properly.
Storytelling in video production brings your message to life
Storytelling draws in the audience and brings your organisation and your message to life. Through creating a narrative to your video, you stop telling people what to do and instead show them. This allows you to foster a connection with your audience and genuinely engage with them. It involves the audience in your message, which results in your message having a stronger resonance with them. Storytelling allows you to deliver your message in an emotionally connective way. Through involving emotion you can get a stronger reaction from your audience.
Be relevant
You don’t just want to tell any story, you want to tell a story that is relevant to your targeted audience. In this way your video will connect and engage with them. Relevant storytelling is vital to an creating an effective video. The best way to ensure relevancy is to think about who your audience is and what matters to them.
Be visual
If you’ve chosen to use video then you have both visual and audio components to deliver your story. Make sure that you optimise the use of both! Through delivering your story in both a visually and aurally appealing manner you ensure the effectiveness of your message. Audiences will be interested, and captivated which gives you a receptive audience to receive and act upon your message.
Finish with a call to action
Once you’ve engaged and connected viewers to your story, you don’t want to just leave them. You want to ensure that there is a clear next step for them whether it is visiting your website, or attending your next event, etc. Give your viewers something they can do once the video is over.
As expert storytellers, Kartoffel Films can help you optimise your video contact us at mash@kartoffelfilms.com
