Benefits of Video Marketing

17.07.2015 Video Marketing
Eoin Dowdall
Creative Director

Over the past few years, the use of video marketing has grown immensely. But just because everyone else is doing it, is not reason enough to take it on yourself. You should invest in video because of the many benefits it offers. The value these benefits of video marketing offer are the reasons why it has become so prevalent, and necessary.

Video marketing engages your audience

The average user spends 88% more time on a website that features a video. Moreover video marketing lowers that page’s bounce rate. Video helps you capture your audience’s attention and encourages further investigation into your organisation and its offerings.

Use of video marketing improves your SEO

When you use video marketing on your website, your website is fifty times more likely to be on the first page of search results. Your rankings in organic Google searches are also greatly improved with video. The improvement of your SEO is a significant benefit of video marketing; it increases your chances of being found by your key audiences.

Video marketing statistics

If you are still not convinced about video marketing’s value than consider the following:

  • Each minute of video is worth about 1.8 million words
  • Over 78% of people watch video everyday
  • Online video now accounts for 50% of all media traffic
  • 74% of all internet traffic in 2017 is estimated to be video
  • Globally, marketers name video as the content with the best ROI

Why video marketing

Video marketing offers great benefits to your organisation from increased engagement to improved SEO. More than all that though, video communicates to audiences in a way that images and text cannot; video helps you connect and engage with audiences in less time. This all leads to video marketing offering a great ROI with video since it can be informative, engaging, and entertaining all at the same time. This makes video an increasingly important part of your digital marketing strategy.

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