Fashion video report: Haizhen Wang

Eoin Dowdall
Creative Director

Burberry’s Chief Creative Officer Christopher Bailey doesn’t send flowers to just anyone. Following his first and phenomenally successful show at London Fashion Week, womenswear designer Haizhen Wang did however find himself at the receiving end of the flower-giving. After winning Fashion Fringe 2012, Wang took up residency at one of the Somerset House studios and busied himself designing already highly acclaimed clothes for women. And the flowers are just the beginning: Wang has big plans for the future.

We caught up with Wang on behalf of travel tourism giant Global Blue to produce a fashion video and talk about Wang’s creations, his ambitions and background. Interspersed with shots of his LFW show (watch our backstage video here), we filmed the designer in his studio at Somerset House. Among many other things we found out that Wang got into fashion purely by accident: his father signed him up for the wrong course and instead of studying interior design, Wang was suddenly enrolled for fashion. Luckily, Wang discovered his love for making clothes and the rest, as they say is history.

With only a short time allocated for filming and interviews to record both in English and in Chinese (Wang is a busy man!), our crew had to work quickly and efficiently to get great results. Looks like good online video production is a bit like good fashion design then. Now where are those flowers….?

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