Hiring the right people for the role and your company doesn’t just happen by chance. To hire the right people, you need to attract the right people. Recruiting the right people is not always easy, but the effort is crucial for your company’s growth and development. Fortunately video can help.
Recruitment video
Video offers the opportunity to engage with audiences and connect them to your messaging. This is what makes a corporate recruitment video such a valuable tool. It is your chance to give the audience exposure to your company, in a way that engages them and motivates them to apply. Video is a great tool for communication and engagement.
Given that people are more visual than ever, video allows you to capitalise on this. A corporate recruitment video gives your audience a glimpse into your company and what life is like there. This lets them begin to imagine themselves as a part of your team. Video can communicate with your audience in a richer more dynamic way than just text or pictures.
Best recruitment videos
The best recruitment videos understand that to recruit the right candidates you need to do more than solely promote the role, you need to promote your organisation. Through a recruitment video you can give a window into your organisation and share your unique company culture. This has the benefit of not only creating informed candidates but well-aligned candidates who will suit your existing team. By sharing who your company is and the company’s values, you help ensure that applicants are the right fit for your company. The best recruitment videos stay true to the company and its culture.
Employee testimonials
Current employees can be a great resource for your company. They can give employee testimonials about what it is like to work for your company, why they choose to work there and why they continue to work at your company. This provides potential applicants with an authentic connection to your company, and gives the audience a human face to relate and connect to. People trust their peers, so hearing from current employees will help applicants gain a genuine insight into your company. Employee testimonials are simple, persuasive and effective.
Funny recruitment videos
Funny recruitment videos can be a valuable tool, if it corresponds with your company culture. Think hard about who your company is, and how to best represent that to applicants. If you misrepresent your company in your corporate recruitment video you will yield applicants who don’t understand your company and perhaps will not fit within your existing team. It is important to communicate to potential applicants in a natural and genuine way that suits your unique company culture.
