Building a relationship with your audience is one of the most effective ways to engage them in your messaging and create a lasting connection. But it can be hard to build a relationship when the audience doesn’t know who your company is and who the people are behind it. This is where a meet the team video can be useful. Meet the team videos can be a powerful tool to build trust, increase awareness and open up a dialogue.
Show your human side
With a meet the team video, you introduce your audience to the people behind the scenes of your organisation. By highlighting the human element behind the work you do, you help audiences connect to your organisation and see beyond the products and services you offer. Through video you can showcase your employees and your company’s unique character. When you show your human side, the audience can connect with you on an emotional level which yields longer and more productive relationships.
Audiences tend to trust video, thus a meet the team video is a great opportunity to build trust between your organisation and your audience. By giving audiences a behind the scenes look into your organisation, the audience will appreciate the transparency. This will build your organisation’s credibility. Moreover introducing the audience to your employees, creates a personal connection that the audience can trust. No longer is your organisation a faceless entity, but a team of people that the audience can trust and believe in.
Through a meet the team video you get the chance to share the qualifications and expertise of the people you work with. By showcasing your employees you demonstrate the qualified and enthusiastic people that work behind the scenes. This expertise than is associated with your organisation as a whole.
Another added benefit of a meet the team video is recruitment. Through a meet the team video you show potential candidates what it is truly like to work for your organisation. This gives them the chance to see if they are a good fit, and whether they believe in everything that your organisation stands for. In this way you will attract candidates who already believe in your organisation. This ensures that you have more candidates who would be happy at your organisation and stay longer.
A meet the team video is a great opportunity to bring your organisation to life in a tangible and engaging way. This connects you to your audience, creating loyalty and emotional engagement.