The Importance of Branded Content in a Digital World

07.02.2023 Content Strategy
Eoin Dowdall
Creative Director
The Future of Branded Video Content
The Future of Branded Video Content

In today’s digital age, brands are faced with a constantly evolving landscape, and the competition for consumer attention is fierce. To stand out and effectively connect with their target audience, brands must find new and innovative ways to engage and build relationships. This is where branded content comes into play.

Branded content provides a platform for brands to tell their story, share their values, and communicate their message in a way that is both meaningful and impactful. By creating content that is relevant and valuable to the target audience, brands can establish a connection and build trust with the consumer.

According to a study by Content Marketing Institute, 91% of B2B marketers use content marketing as part of their overall strategy, with 70% of them reporting that their efforts are somewhat effective or very effective. Another study by Hubspot found that 52% of consumers say they feel more positive about a brand after engaging with their content, and 68% of consumers say that they are more likely to purchase from a brand after consuming their content.


Animation in the next 5 years


The Power of Storytelling in Branded Content

Storytelling is a key component of effective branded content. By crafting a compelling narrative, brands can engage the audience and create an emotional connection that drives brand recall and favorability.

Moreover, storytelling allows brands to humanize their message and make it relatable. In today’s fast-paced and highly competitive digital world, consumers are looking for authentic and genuine experiences, and storytelling provides a way for brands to deliver these experiences in a compelling and memorable way.

According to a study by Narrative Science, 65% of senior marketers believe that storytelling is the most important aspect of creating engaging content. The study also found that 53% of consumers are more likely to remember a brand’s message if it is delivered through a story, and that 62% of consumers are more likely to be emotionally connected to the brand.



The Future of Branded Content: Emerging Trends

As technology continues to evolve, so too does the world of branded content. In the coming years, we can expect to see a number of exciting trends emerge, including the rise of influencer marketing, the integration of virtual and augmented reality, and the use of artificial intelligence to personalize the content experience.

According to a study by Mediakix, influencer marketing is set to become a $10 billion industry by 2023, with more and more brands looking to partner with influencers to reach a wider audience and drive increased engagement and conversions.

Virtual and augmented reality have the potential to revolutionize the world of branded content, providing brands with a new platform to create truly immersive experiences for the audience. A study by ABI Research found that the global virtual and augmented reality market is set to grow from $3.3 billion in 2018 to $209.2 billion in 2023, a staggering 63-fold increase in just five years.

In conclusion, branded content has become a critical aspect of modern marketing, providing a powerful tool for brands to connect with their target audience and drive increased engagement and conversions. With new technologies and trends emerging, the future of branded content looks bright, and full of exciting opportunities for brands looking to differentiate themselves and stand out in a crowded digital world.

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