9 Simple Video Making Tips to Get More Views & Shares

Eoin Dowdall
Creative Director

According to a recent report by Cisco, online video content will make up over 82% of all consumer internet traffic by 2022.  As the popularity of online videos continues to rise and video marketing becomes a key component of all marketing strategies, you may find yourself seeking video making tips and asking the following questions:

  • How do I  make sure that my videos stand out from the noise? 
  • How do I get viewers to engage with my promotional video content? 

With the wealth of video options available, it can be tough to get people to stop scrolling and watch your video from start to finish. We’ve put together an assortment of video production tips that we’ve found to be most effective at grabbing audience attention. These filming tips will have an impact on the results of your content, whether you’re planning your first promotional video or your tenth. 

video making tips

Read on for our top 9 video making tips to help you cut through the noise:

1. Don’t underestimate the importance of the pre-production process

The planning stage of a production process can often be the most vital to ensure the final piece of content is strong. Not only will effective planning mean that shoot days are more organised, but you’re also likely to achieve a better outcome if you spend more time on concepting, storyboarding, and scriptwriting. 

Throughout the planning phase, keep referring to your target audience and objectives and ask yourself: 

  • Will this concept resonate with my audience? 
  • Are the messages and the call to action easy to understand?

2. Make sure your content is original 

Easier said than done, we know. 

However, this is one of the most effective things you can do to stand out from the crowd. This relates to the previous point, as coming up with a truly original concept means plotting in more time for brainstorming. You’ll also need ample time to research and check that your idea hasn’t already been done! 

If you’re struggling to think of fresh ideas, opt for a video production company with a great creative showreel

3. Delve deep into your target audience 

Although you may already know your target audience inside and out, it’s worth digging a little deeper to learn about the kind of video content they’re engaging with. Look at examples from other businesses in your industry and take note of the ones getting the most views and shares. 

Remember, you want to be original and the idea isn’t to copy anyone’s creative. But you can work out which elements are working better and introduce them into your own video. 

4. Be mindful of sound quality 

Sure, it sounds simple enough. But you’d be surprised to hear just how many great videos are let down because of poor quality sound. Poor sound is a surefire way to lose viewers. 

This point doesn’t require complicated filming tips. It’s all about the equipment you use for your shoot. Even videos shot with smartphones can produce clear sound with the right microphone.

If you don’t own the high-quality equipment required to ensure great sound, consider hiring a professional production team to work on the project for you.

video production tips

5. Leave plenty of time for editing 

Shot some great footage? Then it’s time for some video editing tips. 

Editing is a crucial part of the production process and can make or break whether your content gets views and shares. Edit your video so that it doesn’t drag on unnecessarily and gets to the point quickly. 

Various studies have shown that long videos see a drop off, with research by Visible Measures showing that you could lose 45% of viewers within a minute. Make sure you convey your most important message while you have them. 

Which brings us to our next point…. 

6. Start strong 

In a crowded online space, you have a few seconds to grab people’s attention before they scroll on or click away to another video. The beginning of a video needs to be highly engaging and relevant. 

Most importantly, it shouldn’t take too long to get to the point and convey your key messages.

7. Use music to provoke an emotional response 

It’s been proven that videos that provoke a more emotional response are likely to get more views and shares. Music is one of the main elements that can inject life and personality into your video. It can trigger emotions in a way that words often can’t. 

Spend some time finding the right music to take your video content to the next level. Whittle it down to a few tracks and test these amongst your internal teams to see what provokes the best response. 

Keep in mind that you need to use licensed music otherwise you risk your video getting removed. Use site such as Soundstripe and ccMixter to find royalty-free music for your videos. 

8. Optimise your video for the specific platform 

Planning to put your video out on social media? There are different specifications for each platform to keep in mind, including Facebook, Twitter, and Instagram

filming tips

There are also behavioural trends for each platform to consider. For instance,  85% of Facebook videos are viewed without sound. So if you want to get views and shares on Facebook, you’ll need to ensure that your video creative works well on mute. 

Add a clear list of deliverables to your brief so your production agency is clear on where the video will be used. They’ll then use the relevant video making tips for that platform. 

9. Make sure that any supporting text and captions are compelling 

Think long and hard about how the caption and text below your video. This is an area that’s often overlooked as producers focus more on developing the video itself. Keep all wording succinct but engaging. If needed, use creative text animation to convey a more complicated message. 

You’ll also need a clear call-to-action at the end of your video and in the text underneath. Think about what you’d like the viewer to do after they’ve seen it, and encourage them to share it with their friends. 


Hopefully, the above video making tips for beginners will help your next production gain more views and shares. If you’re looking for a little professional help, get in touch with the team at Kartoffel Films. We’re highly experienced in producing great video content for a range of brands, with over 50 years of industry experience between us. Take a look at our showreel to see what we can do for you.