Video Marketing Advantages

14.01.2016 Video Marketing
Eoin Dowdall
Creative Director

A new year means that it’s time to come up with a new plan for the year ahead. It’s time to evaluate what went right last year and what could have gone better. One method that’s guaranteed to improve your life in 2016 is video marketing. In fact, over 64% of online users are more likely to engage with your website content if it includes a video. And this is just one of the many video marketing advantages to explore. But just like most new year’s resolutions, video marketing will only yield great results if you make a plan, invest into it, and follow through.

If you’re new to video marketing or are looking for ways to improve your video marketing here are a few insights that will help:

Entertain and Inform

Video marketing allows you to tell a story and engage with your audience. There is more than entertainment though with video, there is an opportunity to educate and inform. A video can teach your audience about a service or inform them about an issue. When this information is coupled with an entertaining story your video becomes more effective at connecting and resonating with your audience.

Have a call to action

A call to action is your chance to tell the audience what to do next. It is your opportunity to encourage a particular response from audience whether it is for them to visit your website, buy your product, etc. Your video has engaged and connected with them, so make sure that you tell your audience how to act on those emotions.

Keep it short

Attention spans are only getting shorter, not longer. So keep this in mind when you are thinking about your video. If you want to capture and maintain your audience’s attention and interest you need to be mindful to your video’s length. Our experience has taught us that 1 to 2 minutes is the optimal length to both inform and engage without losing too much of your audience. The optimal length can of course vary depending on the video type, but generally 1 to 2 minutes is your best option.

Video is valuable

Videos are 12 times more likely to be watched than text is to be read. Video marketing is not something to be ignored. It is effective at capturing attention and motivating engagement. Video creates an experience for audiences to interact with. Moreover video can effectively serve many purposes from brand awareness to increasing revenue to inspiring action.


If you’re interested in finding out more about video marketing advantages than you’ve come to the right place. At Kartoffel Films we pride ourselves in working with our clients to tailor an approach for your specific needs. Moreover we make sure you understand the filmmaking process from beginning to end.


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