Video Marketing Trends to Watch

09.05.2023 Content Strategy
Eoin Dowdall
Creative Director
Video Marketing Trends in 2023

The world of video marketing is constantly evolving, and staying on top of the latest trends is crucial for businesses looking to connect with their audience. With the advent of new technologies and changing consumer behaviors, 2023 is set to bring a host of new video marketing trends that businesses should be aware of.

Interactive Video: As consumers seek a more engaging and immersive experience, interactive video has become an increasingly popular format. Marketers are recognizing the power of this type of video to build deeper connections with their audiences. A survey by Kaltura found that 75% of marketers believe that interactive video is more effective than traditional video, while a study by the Internet Advertising Bureau reported that interactive video can lead to a 68% increase in brand engagement and a 10% increase in click-through rates.

Vertical Video: As mobile devices have become the primary mode of video consumption, the popularity of vertical video has skyrocketed. This mobile-first format is optimized for mobile devices and social media platforms, where users tend to hold their devices vertically. According to a report by Animoto, 92% of mobile video consumers share vertical videos, while Snapchat reported that vertical video ads are 9 times more likely to be watched than horizontal video ads.

The Rise Of Vertical Video: How Top Brands Are Adopting A New Content Format | moni

Live Streaming: The rise of live streaming has allowed businesses to connect with their audiences in real-time, creating a sense of community and authenticity. From product demonstrations to Q&A sessions and behind-the-scenes footage, live streaming provides a powerful tool for businesses looking to engage with their audiences. A report by Livestream found that 80% of audiences prefer live video from a brand to social media posts, while a survey by Facebook found that users spend 3x longer watching live videos compared to pre-recorded videos.

Short-Form Video: The popularity of short-form video platforms like TikTok and Instagram Reels has skyrocketed in recent years, driven by a younger audience seeking an engaging, bite-sized video experience. TikTok, the largest short-form video platform, has over 1 billion monthly active users worldwide. A study by Wistia found that videos under 2 minutes have an average completion rate of 89%, compared to a completion rate of only 33% for videos over 2 minutes.

Micro-Moments Video: As consumers demand instant gratification and targeted information, micro-moments video has emerged as a crucial tool for businesses. These targeted, contextually relevant videos are designed to meet the needs of consumers in real-time and provide valuable information and solutions. A report by Google found that 70% of micro-moment searches result in an action within an hour, while a study by HubSpot found that personalized video has a higher click-through rate and conversion rate than traditional video.

Personalized Video: By using data and technology to create a unique experience for each viewer, personalized video has emerged as a powerful tool for increasing engagement and conversion rates. A report by Wyzowl found that 96% of consumers find personalized videos more engaging than non-personalized videos, while a study by Brightcove found that personalized video can increase the click-through rate by up to 13%.

Explainer Videos: In a world where attention spans are shrinking and information overload is the norm, explainer videos provide a concise and educational solution. These videos make complex concepts and ideas easier to understand, and are a great way for businesses to introduce new products and services to potential customers. A study by Wyzowl found that 72% of consumers prefer to learn about a product or service through video.

By staying ahead of the latest video marketing trends, businesses can effectively reach their audience and engae their brand.

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